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Archive for March, 2010

Blind Wisdom

March 18, 2010 by iLocal Staff+

When one door closes…

Another opens…But sometimes…

We stare so long and so regretfully at the closed door…

That we fail to see…

The door that already opened for us…

-Hellen Keller

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Inbound Links

March 17, 2010 by iLocal Staff+

Be # 1 on Google

I am reading this small book by the Author Jon Smith. His book is laced with fast and easy Search Optimization Tools that are easy to comprehend and easily written in understandable terms. Being that I am in the internet technology world on a daily basis I actually have come to envy and despise google on many fronts. They simply are brilliant, creative and at times a technological juggernaut to figure out. The internet and its entirety is the largest puzzle that I have ever tried to solve or figure out in any shape or form. Just as you have it figured out a whole new set of rules are established. I could never have envisioned myself fascinated with local search. It makes me realize that everyone is capable of being a geek about something. Back to the story….

Inbound is King

A customer recently asked me about adding numerous links from sites from all over the place to her site and link sharing. I told her that one might be okay…but it still wasn’t what I would consider a perfect match. The other was out of the question….do not use that one. The goal is to increase your page rank with good quality link building. Quality not quantity. Don’t spam your own site with outside individuals that invite you to link into each others site. Find other companies and organizations that fit your genre of business that are high quality with good page rank and create a relationship with them that allows you to receive inbound links from them. The collaborative collusions of exchanging links back and forth are over. The local search game has elevated and is now refined to just good quality inbound links.

-iLocal Staff

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Facebook Reaches Top Ranking in US
March 15, 2010

Facebook reached an important milestone for the week ending March 13, 2010 and surpassedGoogle in the US to become the most visited website for the week. Facebook.com recently reached the #1 ranking on Christmas Eve, Christmas Day, and New Year’s Day as well as the weekend of March 6th and 7th. The market share of visits to Facebook.com increased 185% last week as compared to the same week in 2009, while visits to Google.com increased 9% during the same time frame. Together Facebook.com and Google.com accounted for 14% of all US Internet visits last week.

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It’s About the People

My Father owned a business for nearly 20 years. I would call it a successful business and it allowed him to retire. He had his difficulty and numerous struggles but he fought through them. As a kid and as I grew up, he always has stressed, “its about the people you hire and have work for you”. It always made perfect sense to me and I had a first hand view of the many cast of characters he had hired through the years.

Our goal is too truly take this approach to the highest level possible. It’s tough for new businesses to be able to afford the highest quality employees and sometimes you have to do your best with the hand you are dealt. It is one thing knowing that a business needs to hire “competent people” and comprehending it. It’s in the comprehending it that you truly apply the philosophy. If you have an employee that keeps dragging behind on projects and is always late or has a attitude problem….etc. Move on.

It is not the business owners job in my opinion to get emotional about the wrong employee. An exceptional employee is a different scenario. Be grateful for those in your organization that truly are fantastic. Thin your business of the ones that aren’t at your first chance.

The strength of your business is the most important.

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Customer Retention Program

It’s important for every business to actively strive each day to maintain their current customer base. Successful retention can be found in the details of interaction and communication. Do you answer your phone in a timely manner? If not do you return their calls in a reasonable amount of time. If your customer sends you an email do you follow up and respond to the email that same day or at least within 24 hours. Each of these are just the basic ingredients to keeping your customers happy.

Customers truly are the lifeline of your business and the reason why you are in business in the first place. Can you remember back to the time when you were stressed because you didn’t have enough or any customers? Now overwhelmed with to many customers it is often the tendency of businesses to neglect the consumer. Your competitor is always waiting at the door step to convince them of a better treatment. If you are a service business and are running 35 minutes late. Be sure to call them and let them know. It is my experience that customers never mind a courtesy call. They just don’t like to be left out of the loop. Why would anyone want to spend their hard earned money on a unsatisfied end user experience.

Professional businesses are notorious for making customers or patients wait for an appointment. Some even are able to charge a $120 late fee charge. Sure would be nice to be able to charge my customers a payment when they don’t show up or even call. I certainly know that these type of businesses never offer each patient a waver when they are 1 hour late! Have respect for your customer and be courteous to their busy schedule. Certain industries are fortunate to be able to charge if there is a no-show. Others have to drive all the way across the city only to learn that they have been stood up. Lost appointments are time killers for all business owners. Common courtesy can go a long ways and continue to grow the relationship with your end consumer. To something extra for them also can ease tension with a long standing customer.

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